Privacy Policy

Last updated: 5 November 2026.

At Premier Property, we believe a great experience starts with trust. We are committed to respecting your privacy and protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, make an enquiry, book accommodation or use our services.

This policy is intended to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR). Please read it carefully. It applies to the individuals described below and to the personal data we process about them.

1. Who we are

Premier Property provides serviced accommodation and property-related services, connecting guests, landlords, agents and businesses with accommodation and property opportunities. For the purposes of applicable data protection laws, Premier Property Relocation Ltd is the data controller for the personal information it collects and uses, except where this policy explains that another organisation is responsible for particular processing.

1.1 Our details

2. Who this policy applies to

This policy applies to anyone whose personal information we process in connection with our website or services, including:

• Guests and prospective guests who enquire about, book or stay in our accommodation, or contact us about a reservation.
• Agents and referral partners who introduce properties or clients, discuss opportunities or work with us on partnerships.
• Landlords and property owners who enquire about or use our property-related services, including property sourcing, management or rental arrangements.
• Companies and corporate clients who enquire about accommodation, contractor stays, extended bookings, invoicing or tailored business solutions.
• Website visitors and other individuals who contact or interact with us.

3. Personal information we collect

The information we collect depends on how you interact with us. It may include:

• Contact information: name, email address, telephone number and correspondence address.
• Booking and stay information: reservation dates, number of guests, booking references, accommodation preferences, special requests and communications about a stay.
• Identity and verification information: details or documents required for identity checks, where applicable. These may be collected and processed by a specialist verification provider.
• Payment and billing information: transaction records, payment status, invoices, billing details and refund records. Payment card details are handled by Hospitable and its relevant payment providers, not directly by Premier Property.
• Website and technical information: IP address, device and browser information, cookie preferences and website usage data, where applicable.
• Business and partnership information: company and business contact details, property addresses and information, rental requirements, referral details and commercial correspondence.
• Marketing information: your communication preferences and any consent or opt-out records relevant to marketing.

4. How and why we use your information

We use personal information only where we have an appropriate purpose and lawful basis. Depending on the circumstances, we may use it to:

• Respond to enquiries and provide our accommodation and property-related services.
• Manage reservations, booking amendments and cancellations, and coordinate check-in, check-out, guest communications and stay arrangements.
• Access booking and transaction information to confirm booking details and payment status, administer reservations and coordinate any applicable refund or payment query.
• Arrange identity verification where required and help protect the safety and security of our properties.
• Manage relationships with agents, landlords, property owners and corporate clients, and assess property opportunities or prepare proposals and agreements.
• Maintain business, financial and operational records and meet applicable legal and regulatory requirements.
• Improve our website, customer experience and service delivery.
• Send relevant updates, offers or marketing communications where permitted by law.
• Establish, exercise or defend legal claims and address disputes or misuse of our services.

Our lawful bases for processing may include:

Where we rely on legitimate interests, we consider the impact on your rights and interests in the context of the relevant processing activity.

5. Bookings, payments and guest verification

5.1 Direct bookings through our website

Our direct booking process is facilitated by Hospitable, our property management system and booking platform.

When you make a booking through our website, Hospitable collects the booking details and personal information needed to administer your reservation and payment. This may include your name, contact details, reservation dates, number of guests, special requests and relevant transaction information.

Premier Property accesses the relevant booking information through Hospitable so that we can manage your reservation, confirm booking details and payment status, communicate with you, coordinate check-in and check-out, provide guest services and administer booking changes or cancellations.

Hospitable acts as the Merchant of Record for guest payments and, together with its payment providers, handles payment processing, payment verification, fraud prevention, refunds and related payment administration. Premier Property does not directly collect or process guests' payment card details and cannot access full card details through the Hospitable booking system.

Hospitable processes personal information under its own privacy information and applicable terms. For further details, please read Hospitable's Privacy Policy: https://hospitable.com/legal/privacy-policy.

5.2 Bookings through other platforms

If you book through Airbnb, Booking.com or another third-party booking platform, that platform will also collect and process your information under its own privacy policy and booking arrangements. We may receive relevant reservation information through the platform or our property management system so that we can manage your stay.

5.3 Identity checks

Where identity verification is required, we will explain what information is needed and, where applicable, identify the provider carrying out the check. The verification provider may collect information directly from you and will explain its processing in its own privacy information.

6. Who we share information with

We share personal information only where it is relevant and necessary for the purposes described in this policy. Depending on the circumstances, recipients may include:

• Hospitable, booking platforms and property management systems used to administer reservations.
• Payment providers and identity verification providers involved in payment or verification processes.
• Cleaning, maintenance and guest support providers who help us deliver and maintain our accommodation services.
• Website hosting, IT and communications providers who support our website and business operations.
• Professional advisers, including accountants, insurers and legal advisers.
• Relevant business partners, agents or property owners where sharing is necessary and appropriate.
• Public authorities, regulators or law enforcement agencies where disclosure is required by law or is otherwise lawful.

We do not sell your personal information. Where a third party processes personal data on our behalf, we take appropriate steps to ensure suitable contractual and security protections are in place. Some third parties, including booking platforms and Hospitable, may process information under their own privacy notices and arrangements.

7. Cookies and website technologies

Our website does not use analytics cookies or advertising cookies. We do not use cookies to track visitors for advertising purposes or to measure website traffic through analytics cookies. We therefore do not currently display a cookie consent banner.

If we introduce analytics, advertising or other non-essential cookies or similar technologies in the future, we will review our practices, implement any consent mechanisms required by law and update this policy and our cookie information as appropriate.

8. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet applicable legal, accounting and reporting requirements. Retention periods depend on the type of information and our relationship with you. For example:

• Booking and financial records may be retained for applicable statutory accounting and tax periods.
• Guest communications may be retained for operational, service and dispute-management purposes.
• Enquiry records may be retained for a reasonable period after the enquiry has closed.
• Agent, landlord and corporate relationship records may be retained for the duration of the relationship and an appropriate period afterwards.
• Marketing information is retained until you withdraw consent or object, as applicable, subject to any necessary suppression records.

When information is no longer needed, we securely delete or anonymise it unless we have a lawful reason to retain it.

9. How we protect your information

We take appropriate technical and organisational measures to help protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Access is restricted to people and service providers who need the information for legitimate purposes. However, no online transmission or storage system can be guaranteed to be completely secure.

10. Your privacy rights

Depending on the circumstances and subject to applicable legal conditions and exemptions, you may have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request erasure of your personal information.
• Request restriction of processing.
• Object to processing based on legitimate interests.
• Object at any time to the use of your personal information for direct marketing.
• Request data portability, where applicable.
• Withdraw consent where processing is based on your consent. This will not affect processing carried out before consent was withdrawn.

To exercise a right, contact us using the details in Section 12. We may need to verify your identity before responding.

11. Marketing, children and external websites

11.1 Marketing communications

We may occasionally send news, offers, direct booking promotions or information about our services. We will do so only where permitted by applicable law. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us. Opting out of marketing will not affect essential communications about an existing booking, agreement or enquiry.

11.2 Children's information

Our accommodation services are intended to be arranged by adults. Where a booking includes children, we ask the booking organiser to provide only the information necessary for the reservation and any applicable legal or safety requirements. We take particular care when handling children's personal information and do not knowingly use it for direct marketing.

11.3 Third-party websites

Our website may contain links to third-party websites or platforms, including booking websites and service providers. When you use those services, their own privacy policies and terms may apply. We are not responsible for the privacy practices of independent third-party websites, and we encourage you to read their privacy information.

12. Policy updates and how to contact us

12.1 Changes to this policy

We may update this policy from time to time to reflect changes in our services, technology, legal obligations or the way we process personal information. The latest version will be published on our website with its updated date. Where required, we will notify you of significant changes.

13. Contact us

If you have questions about this policy, wish to exercise your privacy rights or want to raise a concern, please contact us:

Email: [email protected]
Address: 128 City Road, London, EC1V 2NX

13.1 Your right to complain

You also have the right to raise a complaint with the UK Information Commissioner's Office (ICO). Information about how to make a complaint is available at: https://ico.org.uk/make-a-complaint/